About Ondes et Rayons

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Ondes & Rayons is committed to daily visit Imaging specialists (physicians, specialists, vet,…) and provide global solution evolving with their environment and constraints.

The company relies on 20 Sales & Marketing people and also field engineers split over the entire territory. More than 3.000 customers (Hospital, Clinics, practices, central purchasing offices,..) currently trust Ondes & Rayons.

The product and services portfolio aims at answering most of the daily needs of Imaging Specialists :
- Accessories (Apron, Shield, screens,…)
- Consumables (Films, Chemical,..)
- Equipments (motorized light box, laser printer, CR, X-Ray, US,..)
- IT (miniPACS, viewing station,…)
- Services ( Maintenance, Financing, Consultancy,…)

History

Ondes & Rayons is a distribution firm in the field of Radiology. The company was founded by the family Gars in 1953, at Saint Germain-en-Laye. The activity was initially concentrated in the area of Paris. It became progressively extended to entire France. Mr. Gilles Gars, son of the founder, was the CEO of the firm from 1972 until 2007.

In 2007, the firm was acquired by 2 managers coming from Philips Medical Systems and strongly committed to the further growth of the company in a more international environment.

Through its history, Ondes & Rayons became the major and almost unique global distributor for imaging equipment in France, capable of offering a true nationwide presence, for both technical and sales activities. The firm has been a reliable partner of companies Valca, Planilux, Agfa, Kodak, etc… It owns also the well known brand Thézard, manufacturer of lightbox , since 1999.

News

Oct 2007, Exclusive distribution contract for X-Ray Protection items manufactured by Kiran / Ecce-Dutoit. The product range will be distributed under the name of Thézard

Sept 2007, launch of a complete set of miniPACS solution

May 2007, Ondes & Rayons is acquired by 2 managers from the Imaging Indus-try : Samir Greiss & Bruno Zeller.

2002, strengthening of the partnership with Kodak Healthcare making Ondes & Rayons its main distributor for France.

1999, acquisition of Thézard Company, n°1 manufacturer of lightbox

Know-how :

Ondes & Rayons ensures a daily presence at customer side in the field of imaging (physi-cians, specialists, veterinary,..) combining the flexibility and reactivity of a mid-size company, with the strength and professionalism similar to subsidiaries of multinational firms.

The company was initially specialised on accessories and consumables. Since few years it succeeded in developing the sales of capital equipment (laser printer, CR, IT,…) and related services. Current installed base consist of more than 400 units all over France.

Ondes & Rayons handle completely its logistic at the nationwide scale: storage, shipment, delivery and installation. It also has some assembly activities.

The company is officially listed at most of the public and private key buyers. More than 3.000 customers trust Ondes & Rayons on a daily basis. It has a leading position in several market segments. As an example, 99% of the mammography screening centres (110 #) are equipped by Ondes & Rayons solutions.

It’s Ondes & Rayons true culture to continuously anticipate trends and adapt its solutions offering, organisation and skills for advising its customers. It also accurately translates local needs and requirements to international industrial partners.

Customers:

The company has a very strong image among the community of its potential buyers. This is simply the consequence of a remarkable longevity, its ethic and also because it strictly full-fill commitments. No surprise to that when knowing the motivation of employees and continu-ous adaptation to the major changes faced by imaging environment over last periods.

The spectrum of solutions offered by Ondes & Rayons is growing fast and the company is capable of supplying a major part of its customer’s daily needs: accessories, consumables, equipments and services.

The company positions itself as a comprehensive supplier, reliable, maintaining a significant sales and service force that can frequently visit their customers. This is a major differentiator with local distributors or sales forces that are less and less customer focused.

Ondes & Rayons was successfully in the imaging business over the last 50 years. It has the experience, the vision, the know how for pursuing its partnership with customers through future changes.

Suppliers :

The company is conducted by managers with significant track record within International players of the Imaging Industry. It combines both the entrepreneurial spirit of a mid-size firm and tools and practices of majors. It offers a true and unique nationwide presence, on a fre-quent basis, significantly performing and reactive.

Ondes & Rayons uses internal IT solutions like ERP, CRM (Sage based) allowing it to supply a very professional service to its customers. It also owns a significant market knowledge which is continuously updated. The sales team permanently feeds market data, when the product and marketing managers bring support and translate local needs and trends into usable information for international partners.

The company is the unique valuable partner for manufacturers willing to address globally the French and North African market without local network. It offers efficient and reliable coop-eration, based on true local market knowledge and international experience of its managers.

Ondes & Rayons offers a partnership solution for accessories, consumables, equipments and services. Its true nationwide presence with sales and service people can be compared to a true outsourced Sales & Service force.

Management Team :

Bruno ZELLER is the President and Samir GREISS is CEO.

They both have more than 18 years of experience within Philips Medical Systems. They used to hold Sales, Marketing and Service management position in France (12 years) and at In-ternational level (6 years). They are used to activities related to films, accessories, ultra-sound, surgery, dental, X-Ray equipment, CT, MRI, Radiotherapy, IT and consulting.

When managing 2 out of the 4 French districts, they directly contributed to the remarkable repositioning of Philips Medical Systems from 15% market share (1988) up to the n°1 posi-tion with more than 35% market share in 1998. This is just illustrating their rack record in business development.

Samir Greiss (MBA, Bsc, Electronic) combines a double education of engineering and man-agement. He held several management positions in France and International. He has been responsible for customer support activities for Philips Medical Systems in the Middle-East and Eastern Countries. Its last position was the management of Herman-Miller sales in France. He strongly favours presence at customer’s side.

Bruno Zeller (PhD, Life Science) has an education combining science, management and finance. Being present in the field with its team and customers, is its true passion. After di-recting the merge and acquisition of Marconi Healthcare in EMEA, he was responsible for MRI business development over EMEA + LATAM with Philips.

Vision :

Samir Greiss & Bruno Zeller have a significant track record in the healthcare environment in France and EMEA. They have actively participated to the changes of the imaging market. They have a true understanding of market trends but also know well the strategy, in terms of sales organisation, of multinational companies and therefore the consequences for custom-ers in France.

Their conclusion :

- Relationship between doctors and suppliers is under pressure because sales forces of majors have inflating objectives and turnover is growing fast
- Distributors skills and practices need to be much more professional
- Local distributors will disappear

Their strongly believe that there is a major potential for a player who will succeed in

- offering a daily motivated and stable sales presence, nationwide
- using tools and practices usually specific to international companies
- reinforcing a nationwide presence

It’s the strong intention of Samir GREISS and Bruno ZELLER to make this vision happen, and cooperate with enthusiasm and passion with the Imaging community and international suppliers.